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Adwords: Google Pay Per Click contextual advertisement program, very common way of basic website advertisement.

Affiliate: An affiliate site markets products or services that are actually sold by another website or business in exchange for fees or commissions.

Algorithm: A program used by search engines to determine what pages to suggest for a given search query.

Alt text: A description of a graphic. Alt text is the one place where it is acceptable for the spider to get different content than the human user, but only because the alt text is accessible to the user, and when properly used is an accurate description of the associated picture.

Analytics: A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program.

Back link: link into a page or site from any other page or site.

Bot: A program which performs a task more or less autonomously. Search engines use bots to find and add web pages to their search indexes.

CPC: Cost Per Click - the rate that is paid per click for a Pay Per Click Advertiser.

CPM: (Cost Per Thousand impressions) A statistical metric used to quantify the average value / cost of Pay Per Click advertisements. M - from the Roman numeral for one thousand.

Crawler: A program which moves through the worldwide web or a website by way of the link structure to gather data.

Doorway: A doorway page which redirects users (but not spiders) to another site or page is implementing cloaking.

Impression: (page view) The event where a user views a webpage one time.

Index: A database of WebPages and their content used by the search engines.

Link bait: A webpage with the designed purpose of attracting incoming links, often mostly via social media.

Link Building: Link Building is an essential key for online business marketing. Link building as one of the successful techniques of Search Engine Optimization facilitates in bringing your website among the top search engine rankings.

Meta tags: Statements within the HEAD section of an HTML page which furnishes information about the page. Determine what the page is about

Pagerank: (PR) a value between 0 and 1 assigned by the Google algorithm, which quantifies link popularity and trust among other (proprietary) factors.

PPC: Pay Per Click (PPC) is a type of advertising model in the web world where the advertiser pays depending on the number of times the published advertisement is clicked upon. It is an instantaneous method of attracting traffic to the website. While organic Search Engine Optimization (SEO) generates traffic or gives the desired results in months, PPC does that in days. As a result, more and more businesses are using PPC program to improve their website traffic quickly and effectively.

Reciprocal link: (link exchange, link partner) Two sites which link to each other.

SEO: Search Engine Optimization (SEO) is the process of obtaining high rankings for a site in the search engines when the relevant keyword phrases are searched. To get a better understanding of the topic, let us take example of a company that offers online sales of paintings in US. If the company gets its website optimized, it would get a high ranking when the relevant keywords are searched. By taking up the SEO services, one can get more visibility and quality traffic on his website. An optimized site is also likely to get more business propositions and greater online sales.

SMO: Social Media Optimization (SMO) is a way of generating popularity for a website through social medias like popular online communities and community websites. It is in many ways like viral marketing where a website is made popular through word of mouth created through the use of networking in social bookmarking, video and photo sharing.